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Aright Tech - Thoughts Archive

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AI Tool - Midjourney in eCommerce

One of the expensive costing in eCommerce is to present products in high quality banners, images, photos, as we may need to pay for expensive original designs, models, copyright materials, etc. With AI Tool, such as Midjourney, those costings can reduced dramatically. A quick sharing on how we achieve that.

First, what is midjourney?

Midjourney is one of the known txt-to-img AI tools which takes in text prompt input, and generate the matching high quality image output. In the market, we have similar tool such as OpenAI's Dall-e, and Stable Diffusion (power leonardo.ai or prompthunt.com). Midjourney is the best one, per my judgement, and it is the one which produce the most commercial values.

So, how do we use Midjourney or other AI tool in our ecommerce work, or other daily work?

Case 1, create logos.

Say, we start a new shop, and we need some logo for shop, for products, for categories. Now we can easily create the logo ideas, and pass over the artwork designers to finetune.

Here is one of the logo we created for mother-care products. Not perfect, but with a little touch-up, we shall get a good logo. 
mothercare_logo
and the prompt is: Mothercare Products Logo. Simple Lines. a few colors, Vector illustration, Cartoon-ish, Comic style, Anime, Profile picture, logo, Hacker, Cartoon Vectorized Illustration, Minimal and clean.

 

Case 2, create product illustrations or product designs.

For example, we need to create a mockup design for our cosmetic beauty product. It may go through a few rounds of selection and fine-tuning, because we pickup one design. Same as other AI image tool, Midjourney cannot generate texts. So we always need art designers to do some final touch-up to make that as final design. And to create the printed materials, we still need to artwork designer to come out the full detailed design based this generated design.

product_mockup

and the prompt is: health supplement for skin beauty product design --v 5

Case 3, create product illustration models.

Well, this is usually the most expensive costing. As you may need to hire a photographer, and a model to present your products. With Midjourney, you can generate a model, with a simple background, then later merge with your real products. By changing the texts, you can create basically a large number of models with different dress, pose, scenario, and lighting. 

Product_model

Prompt: Realistic Asia girl, 22 years old, professional dress, working on a laptop, new MacBook Pro 16” 2022 on a White Clear Background with a lot of light from the ceiling. Real photo, cinematic image taken with the high key mood and tone, very detailed face and very sharp eyes. Super Realistic image with High Dynamic Range and very high resolution and no watermark. 

 

Above is only a few cases that we can use Midjourney for our actual daily work in eCommerce. The actual usage is a lot more. 

There is no need to worry about AI tool to replace actual human work. They won't. AI tool simply improves our efficiency, but does not replace artwork designers. But those who choose not to work with AI tool, they may be left behind. Imagine many many years ago, when Photoshop just released, some people may have the similar concerns.

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