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Building a Fashion Empire: Aright Tech Pte Ltd's Comprehensive Solution for PT Hana Fashion Indonesia

PT Hana Fashion Indonesia, a startup established in 2019, specializes in Korean-style fast fashion products for young women in Indonesia. Aright Tech Pte Ltd played a pivotal role in transforming Hana Fashion into a successful business, generating over 10 million SGD in annual sales. In this case study, we will examine the comprehensive solution Aright Tech Pte Ltd provided for Hana Fashion, from factory setup and supply chain management to e-commerce and livestreaming strategies.

  1. Establishing Production and Supply Chain Infrastructure

    1.1. Factory Setup

    Aright Tech Pte Ltd guided Hana Fashion in setting up a production factory, ensuring the company had the necessary infrastructure to produce high-quality, fashionable clothing for its target market. This investment laid the foundation for Hana Fashion's success in the competitive fast-fashion industry.

    1.2. Raw Material Supply Chain Management

    To maintain quality and efficiency in production, Aright Tech Pte Ltd helped Hana Fashion manage its raw material supply chain. By streamlining procurement processes and establishing reliable supplier relationships, Aright Tech Pte Ltd ensured Hana Fashion could consistently produce products that met customer expectations.

    1.3. Equipment Purchasing

    Aright Tech Pte Ltd also supported Hana Fashion in purchasing and setting up the necessary equipment for its factory. This strategic investment allowed Hana Fashion to optimize its production capabilities and maintain a high level of product quality.
     
  2. E-commerce and Livestreaming Strategies

    2.1. E-commerce Shops in Shopee Indonesia, Tokopedia, and TikTok Indonesia

    To establish a strong online presence, Aright Tech Pte Ltd helped Hana Fashion create and manage e-commerce shops on leading platforms such as Shopee Indonesia, Tokopedia, and TikTok Indonesia. This strategy enabled Hana Fashion to reach a wide audience and capitalize on the growing popularity of online shopping in the region.



    2.2. Livestreaming Sales Teams on TikTok Indonesia

    Recognizing the potential of livestreaming as a sales and marketing tool, Aright Tech Pte Ltd assisted Hana Fashion in creating livestreaming teams to conduct live sales on TikTok Indonesia. This innovative approach allowed Hana Fashion to showcase its products in an engaging and interactive format, driving sales and increasing brand visibility.


     
  3. Growth and Expansion Plans

    3.1. Growing Workforce

    Hana Fashion's success, with the help of Aright Tech Pte Ltd, has led to a workforce of over 500 employees, indicating the company's growth and commitment to meeting increasing customer demands.

    3.2. Expansion into Malaysia and the Philippines

    With a solid foundation in Indonesia, Hana Fashion is now exploring expansion opportunities in Malaysia and the Philippines. Aright Tech Pte Ltd's expertise in cross-border e-commerce and regional market knowledge will be crucial in supporting Hana Fashion's entry into these markets and replicating its success.

Aright Tech Pte Ltd's comprehensive solution has transformed Hana Fashion from a startup to a successful fashion brand in the competitive Indonesian market. Through strategic investments in production infrastructure, innovative e-commerce and livestreaming strategies, and a focus on growth and expansion, Aright Tech Pte Ltd has enabled Hana Fashion to flourish and become a leader in the fast-fashion industry.

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