Aright Tech - Thoughts Archive

In today's digital age, eCommerce platforms like Shopee and Lazada, have become increasingly popular among online retailers. To succeed in this competitive landscape, a well-executed keyword marketing strategy is essential. In this article, we will explore the importance of keyword marketing and share valuable tips to optimize your campaigns for better performance and higher conversions.

1. Avoid using generic keywords

While it might be tempting to use generic keywords to reach a larger audience, this approach can be counterproductive. The main issue with generic keywords is that they attract fierce competition, leading to increased bidding costs. As a result, your marketing budget could be quickly depleted without delivering the desired results.

Instead, focus on using niche keywords, which are more specific and targeted. These keywords will help you reach customers who know precisely what they want to buy, thereby improving the likelihood of conversions.

2. Use niche keywords and narrow scope keywords

Niche keywords are highly targeted, and they cater to a specific segment of your audience. This approach is beneficial for several reasons:

• Reduced competition: By targeting a smaller audience, you'll face less competition and lower bidding costs.
• Higher conversion rates: Customers using niche keywords often have a clear idea of what they're looking for, resulting in a higher likelihood of making a purchase.
• Better ROI: With lower costs and higher conversion rates, you'll experience a better return on investment (ROI) for your marketing efforts.

3. Test keywords in platform search

Before finalizing your keyword list, it's essential to test them on the eCommerce platforms you're targeting (Shopee, Lazada). By doing so, you can verify that the search results align with your product offerings. If the search results display unrelated products or competitors with entirely different products, consider refining your keywords to better target your intended audience.

4. Leverage Google Ads Keywords Planner

Google Ads Keywords Planner is a valuable tool that can help you find popular keywords for your campaigns. To take full advantage of this tool, consider switching between different locations and languages. This tactic allows you to uncover popular keywords in other regions or languages, potentially identifying untapped opportunities for your eCommerce store.

Keyword marketing is a vital component of any successful eCommerce strategy, particularly for businesses leveraging platforms like Shopee, Lazada. By avoiding generic keywords, focusing on niche and narrow scope keywords, testing keywords in platform search, and utilizing Google Ads Keywords Planner, you can improve your campaigns' performance, increase conversions, and ultimately grow your online business.