Eclat Candles

The question behind the work

A candle cannot be smelled through a screen. Online presentation therefore has to make the available choices understandable before purchase. A shopper choosing a small floral candle for a desk has different questions from someone comparing a larger candle or a seasonal gift. Collection names, clear variants and images of the vessel help give those choices context.

Connecting brand and operations

Aright runs Eclat Candles in Indonesia.

The commercial logic

The supplied product material includes Fresh Bloom, Spa Ritual and bamboo-container collections, with multiple fragrance options and different presentation styles. Shopee provides the catalogue and purchase setting. TikTok's product showcase and short videos introduce the candles through visual themes, while Instagram extends the presentation into home and gifting contexts.

The evidence is useful at two levels: storefront screens show how products are offered together; individual product images show how a collection is broken into recognizable options. Seasonal candle content adds another buying occasion without requiring every product to tell the same story.

Eclat makes the importance of category-specific merchandising tangible. In home fragrance, the task is to connect an intangible preference with a clear product choice. The visible store and content materials provide a concrete example within Aright's Indonesia operating portfolio.

What the materials show

• Scent collections and variants
• Marketplace product presentation
• Home and gifting content