Brands and marketplace operations in Indonesia

Shopee & TikTok Shops

Eight consumer brands across fashion, fragrance, bags and baby products. Explore six operating cases through their storefronts, product content and presentations.

One fashion business. Three distinct brands.

Distinct positions. Shared operating experience.

Hanafashion Indonesia brings together Hanafashion’s original Korean-style fashion, Bigins.ID’s plus-size womenswear and Eraya’s fashion for Muslim women.

Hanafashion Shopee storefront with its shop header and product range

Fashion · Indonesia

Hanafashion Indonesia

Our Indonesia fashion business brings together Hanafashion’s Korean-style fashion, Bigins.ID’s plus-size womenswear and Eraya’s fashion for Muslim women.

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More categories. Different buying decisions.

Eclat Candles Shopee storefront with its shop header and product range

Home fragrance · Indonesia

Aright runs Eclat Candles in Indonesia, a scented-candle brand whose range brings together fragrance collections, decorative vessels and gifting ideas. Its storefront and social content give customers several ways to approach the range: by scent, by presentation or by the occasion they are buying for.

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Bellavee Shopee storefront with its shop header and product range

Women’s bags · Indonesia

Bellavee

Aright runs Bellavee in Indonesia, a women's bag brand with shoulder bags, crossbody styles, compact backpacks and occasion bags. The brand's materials combine styled product imagery with information about carrying options, interiors and everyday use.

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PlayPack Shopee storefront with its shop header and product range

Children’s bags · Indonesia

PlayPack

Aright runs PlayPack in Indonesia, a children's bag brand covering preschool backpacks, school bags and trolley styles. Its product presentation brings colourful designs together with information about the ways children carry and use their bags.

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Parente Shopee storefront with its shop header and product range

Strollers · Indonesia

Parente

Aright runs Parente in Indonesia, with a range centred on strollers, baby travel equipment and related accessories. The supplied store and content materials focus on explaining the products through catalogue images, everyday-use videos and a livestream demonstration setting.

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Babylief Shopee storefront with its shop header and product range

Mother & baby · Indonesia

Babylief

Aright runs Babylief in Indonesia, a mother-and-baby brand whose range extends from parenting bags and carriers to changing mats, stroller accessories and children's school bags. The breadth of the catalogue makes product organization an important part of how customers encounter the brand.

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Further regional experience

Indonesia

Hi-Beau International

Local infrastructure and marketplace operations supporting Indonesian growth.

Malaysia

iBeauty Concept

A local commercial foundation for the Malaysian market.

Explore the Global Growth system