Fashion · Indonesia
Hanafashion Indonesia
Our Indonesia fashion business brings together Hanafashion’s Korean-style fashion, Bigins.ID’s plus-size womenswear and Eraya’s fashion for Muslim women.
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Supplied project imagery, reviewed November 2026.
01 / Commercial question
The question behind the work
How can one fashion business give different customers useful, recognizable ways to choose?
02 / Aright’s role
Connecting brand and operations
Aright runs these brands in Indonesia.
03 / Operating focus
The commercial logic
Each brand has its own visible identity, marketplace presentation and social content, giving different customer needs a recognizable place to shop.
The evidence is in the details: garments shown on people, product listings that identify the available pieces, and live demonstrations that give viewers another way to see the range. The three brands share a fashion context, but their presentation needs are not identical.
Hanafashion Indonesia adds depth to Aright's Indonesia operating portfolio: three named brands with different presentation priorities, supported by visible storefronts, social content and live selling formats. The story gives each brand room to explain its customer proposition while making their shared company relationship clear.
Each brand’s storefront, worn looks and live presentation give the customer a different view of the actual garments.
What the materials show
- Three distinct fashion brand positions
- Marketplace and worn-look presentation
- Social content and live demonstrations
Brand portfolio
Distinct brands. Clear positions.
Original Korean-style fashion
Hanafashion
Hanafashion focuses on original Korean-style fashion. Its materials show tops, skirts, dresses and outfit combinations. A product listing introduces the item; worn looks show how it sits within an outfit. Its Shopee store, TikTok shop and video content give shoppers different views of those choices.
The live material shows presenters wearing and discussing garments beside a display rack, with a phone filming setup visible in the scene. It makes the product presentation tangible: customers can see the clothes worn and compare the appearance with the listing and styled images.
For this brand, the case focuses on the relationship between an individual item and the look a customer wants to create.
Plus-size women’s fashion
Bigins.ID
Bigins.ID explicitly presents itself as a plus-size fashion brand. Its store and social materials show tops, skirts, dresses and trousers worn on models with different body proportions. The images provide context for silhouette and styling beyond a product-only photograph.
The supplied live scene shows a presenter wearing the range alongside other displayed garments. For someone comparing a top or a set, that worn view can help explain the appearance of the cut and the way the pieces work together.
The operating question is specific: how do you give a plus-size shopper useful visual references for the actual clothes? Bigins adds that perspective to the company's fashion portfolio.
Fashion for Muslim women
Eraya
Eraya focuses on Muslim women’s fashion. Its materials include coordinated sets, longer dresses and long-sleeved pieces, with different layering and hijab-styling contexts. Its storefront introduces the product range; social content shows combinations and different ways the garments are worn.
In the supplied live scene, a presenter holds up trousers beside a rack of coordinated garments. This adds a practical view of the pieces themselves alongside the finished looks shown in product and social images.
The case focuses on helping a shopper understand the silhouette, the pieces in an offer and the available styling context. Keeping those distinctions clear matters when an outfit photograph includes accessories or layers beyond the item being sold.
Your next step
Build the brand. Bring it to market. Keep it moving.
Talk to Aright about your brand, Indonesia market and operating needs.
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