Babylief

The question behind the work

A parent preparing for a day out may be looking for a bag, a changing accessory or an item used with a stroller. Another customer may arrive specifically for a child's school bag. These needs overlap, but the products still need clear categories and individual explanations so customers can find the relevant part of the range.

Connecting brand and operations

Aright runs Babylief in Indonesia.

The commercial logic

The supplied catalogue groups parenting and children's items into different categories. The Shopee and TikTok Shop screens show how the wider range is presented for browsing, while the livestream shows products being introduced alongside the display.

Babylief also has an owned website presence alongside its marketplace and social channels. That extends the visible brand footprint; the case focuses on the catalogue and customer-facing materials that can be inspected directly.

Babylief adds catalogue breadth to Aright's Indonesia portfolio. Its materials illustrate the need to keep a varied range navigable while giving each product enough context of its own. That is a different communication task from presenting a single fashion line or one equipment category.

What the materials show

• Parenting and children’s product ranges
• Category and product organization
• Marketplace storefronts and live product presentation