Strollers · Indonesia
Parente
Aright runs Parente in Indonesia, with a range centred on strollers, baby travel equipment and related accessories. The supplied store and content materials focus on explaining the products through catalogue images, everyday-use videos and a livestream demonstration setting.
Discuss your Indonesia opportunity
Supplied project imagery, reviewed November 2026.
01 / Commercial question
The question behind the work
A stroller involves more than an appearance preference. A shopper needs to understand its configuration, the folding arrangement and the differences between models. A still image can introduce the product, while a sequence of detail views or a demonstration can make its moving parts easier to understand.
02 / Aright’s role
Connecting brand and operations
Aright runs Parente in Indonesia.
03 / Operating focus
The commercial logic
Parente's product materials show stroller configurations, handle direction, reclining positions and folding sequences, alongside accessories such as cup holders and liners. Shopee presents the range in model-specific listings. TikTok and Instagram material adds demonstrations and family-use contexts to the product catalogue.
The livestream shows a presenter beside the stroller range. Together with the store listings and product-video previews, it shows different ways to explain this considered purchase.
Parente gives Aright's Indonesia portfolio a clear equipment-commerce example. The category requires product choices to be explained in a way a customer can follow. Its storefront, detail imagery and demonstration materials make that requirement visible and concrete.
What the materials show
- Stroller configuration information
- Handle and folding explanations
- Social and live demonstrations
Brand and execution
Your next step
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